Social Media for Nonprofits Conference: Leveraging Eventbrite’s Free Tools


For hard-pressed nonprofits in tough economic times, “free” is always a good word. So it was encouraging for nonprofit leaders at the Social Media for Nonprofits Conference in Mountain View to hear about the free tools available to help them expand and strengthen their connections with supporters.

The day-long event on Thursday, July 26, at the Microsoft Conference Center, was organized by the group by the same name, Social Media for Nonprofits; it included speakers from Facebook, LinkedIn, Eventbrite,, among others.

All this week I’m posting highlights from the conference. Yesterday was all about how nonprofits can effectively use Facebook. Today includes helpful information from Eventbrite, the online service that enables event creation, promotion, and ticket sales. The site offers free tools that will help any nonprofit plan and host any type of event.

Dawn Andreas, Marketing Program Manager, Eventbrite

Leveraging various social media outlets to increase a nonprofit’s reach through marketing events was the focus of a presentation by Dawn Andreas, a marketing program manager from Eventbrite.

Eventbrite, she pointed out, is inherently social, giving users the capability to share their ticket purchases (some events are free, but still include ticketing) with their connections on Facebook, LinkedIn, and Twitter.

“The great thing is that reach is really low cost,” she said. “These are all free tools for you to use.”

Create a Communication Plan

Work backwards from the date of the event until the first invitation goes out. She said 88 percent of fundraisers send out invitations, and then “literally fall silent” until the first tickets go on sale, with little response. “They wonder what happened?” she said.

“Think about ways that you can start communication and keep it strong the entire way through your planning,” said Andreas.

Some tips she shared:

  • Strategic times to email people are 9 to 11 a.m., Tuesday through Thursday
  • Post your event information on your website, Facebook page, Twitter, LinkedIn and local community calendars
  • Create a registration page on Eventbrite; it’s “super easy” to create the page, taking only about 10 to 15 minutes. “You don’t need to be tech savvy,” she said, but there is 24-hour customer support available. She also said anyone with some html skills can “always fancy it up.”
  • Create a Facebook event, and link it back to your Eventbrite page
  • Create a LinkedIn event

“Promote, Promote, Promote”

  • Update regularly
  • Tag people in your Facebook posts, like VIPs, partners, and others
  •  Post pictures and videos (cute helps)
  • Share attendee stories
  • Implore your attendees to post on Facebook and Twitter their RSVP’s; post-purchase sharing is very powerful
  • Hashtags are your friend, they help brand your event; keep it short, no more than six characters (she mentioned and as hashtag generators), brand all posts about your event with the same hashtag; encourage attendee participation in using those hashtags, and keep the conversation going during events
  • Incentivize early ticket purchasing “to get the wheel in motion”

“Data, Data, Data”

  • One Facebook share generates $2.52 back in the organizers pocket, and 11 shares back to their Facebook page
  • For fundraisers and charities those Facebook shares generate close to $11 back in the organizers pocket
  • Within the platform it allows you to generate unique tracking codes, so for example, you can generate a unique link for each person marketing tickets, allowing you to track how many page views were generated by that link, and how many ticket sales were accomplished

The Conversation Lives On

  • Ask for feedback, use surveys; allows organizers to work smarter the next year
  • helps you to capture everything that happens during your event, and build a story



  1. […] for Nonprofits Conference in Mountain View on July 26, like how nonprofits can best use Facebook, Eventbrite, and LinkedIn. There was plenty more info jam packed into the conference, but here’s one of […]

  2. […] That was the message of Meg Garlinghouse, head of Employment, Branding & Community for LinkedIn, at last week’s Social Media for Nonprofits Conference in Mountain View. All this week I’ve been highlighting speakers from the conference, including Libby Leffler of Facebook, and Dawn Andreas of Eventbrite. […]