#GivingTuesday Asks Us to Open Wallets for More Than Shopping


GT-Web-Banner250x250-redJust as “Black Friday” branded itself into the collective consciousness, #GivingTuesday is on a pace to do the same for single-day charitable giving. Already the event has doubled in size over last year, with more than 5,000 nonprofits, corporations, and community groups signed up as #GivingTuesday partners.

In just two weeks, on Tuesday, Dec. 3, millions of dollars are expected to flow into the coffers of nonprofits, mostly through online donations. Some of the Bay Area nonprofits participating this year include the Bill Wilson Center, Samaritan House, both the Habitat for Humanity San Francisco and East Bay/Silicon Valley chapters, the Oakland Youth Chorus, and Loaves and Fishes, among others.

The idea of the single day of giving came up last year through the leadership of the 92nd Street Y in New York City. The goal was to create a national day of giving at the start of the holiday season, according to organizers.

In just a few months more than 2,500 organizations signed up as #GivingTuesday Partners. One major online donation platform reported processing more than $10 million on the Tuesday after Thanksgiving last year. More than 50 million people worldwide posted about #GivingTuesday on social media.

Although it is not getting wide attention in the San Francisco Bay Area, it should get noticed nationally, with double the participation this year. Some charities are going all out to create events both online and offline to educate and inspire donors.

The San Francisco chapter of Habitat has a page on its website, stating a goal of raising $5,000 in 24 hours. The site urges donors to come back to the site on Dec. 3 to make an online donation, and even provides donors with a downloadable calendar reminder. Other organizations are promoting the day on the Facebook pages.