How To Combat Donor Fatigue

Share

We are four days to Dec. 31, and if you’re like me, the requests for year-end donations are pouring in via Internet and other media, snail mail, and phone. During the holidays even shopping trips Overflowing mailboxare accompanied by ringing bells, giving trees, small donations at the register and donation jars. Admittedly, Good Neighbor Stories is part of the onslaught, with our own virtual food drive.

It’s easy to get overwhelmed in the face of so many requests for help. “Donor fatigue” is a real condition that charities are well aware of. The Mercury News posted a story on Christmas that describes just how worn out people feel this holiday season after hearing so many pleas.

There are ways to cope and not feel so burned out. Here are are few suggestions. Feel free to add your own in the comments section.

  • Decide what causes you are most passionate about. What stirs your heart the most? Children? Hunger? Animals? The environment? A particular part of the world like Africa or Asia? A religious institution? Figure our what you care about and then narrow your giving focus to those specific causes. [Read more…]