Social Media for Nonprofits Conference: Final Takeaways

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I’ve shared some of the things I learned from attending the Social Media for Nonprofits Conference in Mountain View on July 26, like how nonprofits can best use Facebook, Eventbrite, and LinkedIn. There was plenty more info jam packed into the conference, but here’s one of my final takeaways: nonprofits have to get good at social media.

As the editor of Good Neighbor Stories, I’m on what I affectionately call the “do gooder beat,” because I talk to numerous nonprofit leaders who are doing good in the world. One of the consistent threads I notice between all small nonprofits is that the leaders are overwhelmed, and often social media is at the bottom of the to do list.

But the numbers are clear, social media engagement is only going to grow, especially since children and youth are growing up embracing the social media lifestyle. Meaning, future volunteers, supporters and leaders are hanging out in the social media space, so if nonprofits aren’t hanging out there, too, they’re missing out on a  huge segment of the population. [Read more…]