Too Many Nonprofits Confusing Donors; Collaboration a Must to Solve Big Problems

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Kay Sprinkel Grace

There are way too many nonprofits.

That was the blunt observation fundraising consultant and best-selling author Kay Sprinkel Grace made to a couple hundred nonprofit leaders and staff people at Nonprofit Boot Camp, last week in Mountain View.

Her point, that donors are confused by the large number of nonprofits surrounding similar issues and challenges. Donors want to know that their money is going toward solutions, not toward supporting an organization’s existence.

The answer, she said, is in collaboration between nonprofits, government, and business.

“Nobody thinks we can do it alone anymore. We’ve got to partner, we’ve got to collaborate,” she said. “One of our problems is—and I’m here to tell you at a Nonprofit Boot Camp—we have way too many nonprofits. Way too many nonprofits, I’m sorry. And I’m not saying that any of you are not of value. But I’m saying that for our donors it is totally confusing, because donors behave in a “both/and” way, not an “either/or.” [Read more…]