Social Media for Nonprofits Conference: How to Use Facebook Effectively

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With social media bringing a giant wave of change to society, nonprofit leaders who felt as if it was all about to crash down on them instead learned ways to ride the wave to success at the Social Media for Nonprofits Conference last Thursday.

I attended the day long event at the Microsoft Conference Center in Mountain View with about 300 others representing dozens of local nonprofits. Some of the people I spoke with before the conference said they felt overwhelmed at times by a dizzying array of social media sites, new apps and technologies.

Ritu Sharma, executive director of Social Media for Nonprofits, and Darian Rodriguez Heyman, co-founder and head of external partnerships, as well as author of Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals, brought an impressive lineup of speakers from Facebook, LinkedIn, Eventbrite, Change.org, and others, including Beth Kanter, an influential blogger and co-author of The Networked Nonprofit: Connecting With Social Media to Drive Change.

“We didn’t realize when we started out that there’s no other conference series in the country focused on social media for social good, so there really is a gap out there that we are doing our best to fill,” Heyman said, to a round of applause.

By the end of the day, some of the same people I spoke to at the start said the conference gave them the confidence to navigate social media more effectively.

Throughout the week I’ll be sharing highlights from the conference. Today I’m featuring notes from the Facebook presentation. [Read more…]